bbin宝盈集团

Co-ordinator: Ms Anna Weekes

Email: anna.majavu@ru.ac.za

The Postgraduate Diploma in Media Management (PDMM) is a NQF 8 level qualification run by the Sol Plaatje Institute for Media Leadership based at Rhodes University. It is an intellectually rigorous and relevant programme offered part-time by distance learning over two years to meet the needs of working media professionals. 

The class is an interactive online seminar once a week from 6pm-8pm. To create the space for working media professionals to enrol in this postgraduate diploma, there are no in-person classes, such as block training.

PDMM lecturers are experts in their fields, highly qualified specialists mainly drawn from people who have decades-long backgrounds in the media and communications industry. Our lecturers include notable academics, former editors' in chief, and authors.

The PDMM  is intended to provide specialised knowledge to people entering or working in the media industry who wish to succeed in middle management positions within the public, commercial or community media sectors. The course is also suitable for spokespeople and communications professionals in the private sector, non-governmental organisations and in government. It also aims to provide students with the foundational knowledge, understandings and work competencies to start out as media entrepreneurs.

The main purpose of the PDMM is to educate competent media managers and leaders who can operate in volatile and changeable conditions that exist in the 21st century digital media space. The strength of this qualification is that students engage with relevant theories and principles that provide them with lenses to understand and critically analyse appropriate media leadership and management practices.

The theoretical knowledge that students engage with through readings, online tasks and discussions, assessment tasks, and the portfolio all contribute to a graduate with a holistic, relevant and diverse knowledge base, skills, and dispositions to be able to pursue the next level of study in related academic fields such as a Master’s degree in journalism and/or in media studies and/or in media management.

These students could also embark -- as some of the past full-time students have already done at City University, Cardiff University, and the London School of Economics -- on MBA degrees in a range of academic specialisms such as in bbin宝盈集团, Marketing and Advertising, and Management of Digital Content.

The first-year modules of the PDMM are:

1. Research Methods
2. Media Ownership, Economics and Concentration
3. Media Governance, Law, Ethics, Leadership and Advocacy
4. People Management and the New World of Work

The second-year modules of the PDMM are:

1. Media Management and Artificial Intelligence (AI)
2. Digital Media Entrepreneurship and Innovation
3. Media Marketing and Advertising

The fourth term of the second year is given over to students to complete their major research project. Students can choose to work on a mini-thesis related to any topic covered in the course., if they plan to enter a Master's degree programme later, or a portfolio of work. Students choosing the mini-thesis option will be provided with academic supervisors from the beginning of year two.

Click here to apply for a place on the 2026 PDMM programme! Applications close on 30 September 2026 (please apply only for the part-time PDMM).

Last Modified: Tue, 13 May 2025 15:12:01 SAST